Witty bro

IDENTITY DESIGN

PACKAGING DESIGN

Witty Bro is Hefeweizen style German beer. The brief was to design an identity for the brand which connects to the young consumer and also hints at its international origin.

The brand also inherits the word "Bro" from its parent brand which adds to the character and emotion to the brand.

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The idea of the brand is to be young and vibrant. The logo unit has wheat wreath around the type, which pictographically suggests wheat beer and also acts as a pun on the oak wreath which is usually used to certify something or to show some authenticity. The typeface with an inverted I which adds a fun element to the whole unit.

The color palette gives a fresh and bright feeling to the entire brand.