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akhilashyamala2019

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N

S

​Ō

BRAND IDENTITY, PACKAGING DESIGN,

DIGITAL DESIGN,

SOCIAL MEDIA

Brief

The brief was to create a Japanese whisky brand for the Indian market. The brand should be true to its roots and should resonate with Japan to the consumer.

The concept is inspired by the seven zen principals of Japanese aesthetic

Ensō. The circle. The symbol of absolute enlightenment. In its aesthetic essence, Ensō is natural, authentic, asymmetrical, rough, simple and minimal.

Kuro
Shiro
Aka
Typeface

Distilled and matured in Kōshū mountain distillery, using the pristine waters of Akaishi Mountain, Ensō is delicate and balanced blend which showcases gentle peat aroma, sweet notes of white oak and a subtle hint of caramel, followed by light spice throughout your palate

Web
Design
Concept

Inspired by the seven Japanese aesthetic principals. Each section talks about the principal, in relation to the product. The website is written in  "Haikus'' a form of Japanese short poems

Social Media

Social media also follows the same aesthetic values as the website. 

On-Primise pictures
Consumer 
Engagement
The project has been done while working at Indospirit Group
Timeline: March 2018- present
Team: 
Concept & Branding: Shubham Minocha & Akhila
Photography & Editing: Pratik Raj, Anirban Sen Gupta & Akhila
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