BRAND IDENTITY, PACKAGING DESIGN,
The brief was to create a Japanese whisky brand for the Indian market. The brand should be true to its roots and should resonate with Japan to the consumer.
The concept is inspired by the seven zen principals of Japanese aesthetic
Ensō. The circle. The symbol of absolute enlightenment. In its aesthetic essence, Ensō is natural, authentic, asymmetrical, rough, simple and minimal.
Distilled and matured in Kōshū mountain distillery, using the pristine waters of Akaishi Mountain, Ensō is delicate and balanced blend which showcases gentle peat aroma, sweet notes of white oak and a subtle hint of caramel, followed by light spice throughout your palate
Inspired by the seven Japanese aesthetic principals. Each section talks about the principal, in relation to the product. The website is written in "Haikus'' a form of Japanese short poems
Social media also follows the same aesthetic values as the website.