BRAND NAME & CONCEPT
Bro light is a brand which comes under house of bros. It is a carbonated wine packaged in a pint with 8% ABV. The brand takes a lot of inspiration from Brocode, as it is catering the same target audience. Our consumer wants a quick buzz but prefer a much lighter drink than Brocode which is at 15% ABV.
BroLight is designed to resemble Brocode but visually it gives off a much lighter appearance than its counterpart. Brolight comes in a flint bottle which beautifully showcases the golden colour of the wine. The dark background of the label gives off perfect contrast to the bottle & to the brand name. The branding stands out in the visi-cooler which are not properly lit in many stores, the neon yellow and white makes it easier for the consumer to read the brand name. I have kept the Bro Unit the same as BroCode and all the other Bro bands to give a unifying element to the entire house of bros universe.
Shipper Carton stacked at warehouse
Actual site pictures.
Experimental shots clicked by a consumer
Project done for: Indospirit Group
Timeline: April 2021 - Present