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BRO LIGHT

BRAND NAME & CONCEPT
IDENTITY DESIGN
PACKAGING DESIGN
COMMUNICATION DESIGN

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BRIEF

Bro light is a brand which comes under house of bros. It is a carbonated wine packaged in a pint with 8% ABV. The brand takes a lot of inspiration from Brocode,  as it is catering the same target audience. Our consumer wants a quick buzz but prefer a much lighter drink than Brocode which is at 15% ABV.

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BroLight is designed to resemble Brocode but visually it gives off a much lighter appearance than its counterpart. Brolight comes in a flint bottle which beautifully showcases the golden colour of the wine. The dark background of the label gives off perfect contrast to the bottle & to the brand name. The branding stands out in the visi-cooler which are not properly lit in many stores, the neon yellow and white makes it easier for the consumer to read the brand name. I have kept the Bro Unit the same as BroCode and all the other Bro bands to give a unifying element to the entire house of bros universe.

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Shipper Carton stacked at warehouse
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Actual site pictures.

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Experimental shots clicked by a consumer

Project done for: Indospirit Group

Timeline: April 2021 - Present

WORK
YOU ARE HERE!
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Bar
Patola
Handpicked Farm
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The divine tenebrosity
GCD Studio
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Kathputli
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