top of page
Witty Bro is Hefeweizen style German beer. The brief was to design an identity for the brand which connects to the young consumer and also hints at its international origin.
The brand also inherits the word "Bro" from its parent brand which adds to the character and emotion to the brand.
IDENTITY DESIGN
PACKAGING DESIGN
#FFDD00
#FFCB05
#1996A9
#008B97
#FFFFFF
The idea of the brand is to be young and vibrant. The logo unit has wheat wreath around the type, which pictographically suggests wheat beer and also acts as a pun on the oak wreath which is usually used to certify something or to show some authenticity. The typeface with an inverted I which adds a fun element to the whole unit.
The color palette gives a fresh and bright feeling to the entire brand.
Consumer
Engagement
Project done while working at: Indospirit Group
Date: October 2017
You are here!
Mastercard
BroCode
Kathputli
Tom&Mew
GCD Studio
BroSeltzer
Glen Eden
Brolight
Witty bro
Kali through papercuts
bottom of page