Introduce India's first Hard Seltzer. The brand is going to be a part of House of Bros universe. So keeping in mind that this will be a new market segment in the Indian alcohol industry.
The USP of the brand being 91calories with 0 sugar and 5%abv. The product will be available in multiple flavours.
Bro Seltzer is young, quirky and fun alcoholic beverage which gives a fresh look to the ready to drink category of the alcohol space in the country. Being the first hard seltzer in India we had to make sure that we grab the attention of the consumer from afar.
Bold colours and quirky & fun avatars give each flavour a unique identity which helps the design to explore more variations to keep it fun without being very repetitive.
The typeface is designed as such that Bro element remains the same as other bro brands. Seltzer is designed in lowercase to balance out the masculine font to make it more neutral.
Design process on Blender
Limited edition packaging
Project done for: Indospirit Group
Timeline: April 2020 - Present
Concept, Branding, Packaging & Brand Language : Akhila Shyamala
3D Render of Lemon flavour & bottles : Anirban SenGupta