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Bro Code
Identity design
Packaging design
Web design
Communication design
Social media
The brief was to design a brand that resonates with the male youth of the country. BroCode is the spirit of brotherhood in a pint. It is tough, strong and highly potent. The brand identity and language show just that.
The cut edges in the typeface to the metallic textures in the background gives out a very strong and masculine effect.
The color palette is on the darker side following the mood
Web
Design
Social
Media
Consumer
Engagement
The project has been done while working at Indospirit Group
Timeline: July 2017- present
Team:
Akhila Shyamala, Pratik Raj & Shubham Minocha
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