Handpicked Farm

Packaging design

The agenda of the project was to work on packaging design for a bunch of carrots. My target audience was kids, as they don't particularly are allured towards the vegetable. Packaging has a graphic of rabbit, an animal particularly associated with carrots, so there is a very direct connection to the target audience. The carrots coming out of the bunny's mouth creates an interesting effect which tends to catch the attention of many.