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The task was to redesign the infographic system so it could be easily implemented by teams worldwide, remain simple to understand, and unify the overall design language.
I developed a 1x1 modular grid and a “bento” system that gives the layouts structure while keeping them infinitely flexible. This not only created a clear, ownable brand system that can be applied across multiple formats, but also increased production speed and made all infographics feel more coherent and consistent.
To build the 1x1 grid, I divided the artboard into 1x36 units. For smaller creatives, the grid can scale down to 12 or 24 divisions, but 36 remains the primary structure.
1x1
grid
system
The project has been done while working at Mastercard
Please note: All work featured on this site is primarily my own, with credits given where they’re due.
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Mastercard
BroCode
Kathputli
Tom&Mew
GCD Studio
BroSeltzer
Glen Eden
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