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Bro Code
The brief was to create a brand that resonates with the country’s male youth. BroCode embodies the spirit of brotherhood in a pint. Tough, bold, and highly potent. The brand identity and visual language reflect this strength and camaraderie through striking design elements and confident messaging.
The sharp edges of the typeface, combined with the metallic textures in the background, create a bold and masculine aesthetic. The dark color palette further enhances the overall mood and intensity of the design.
Web
Design
Social
Media
Consumer
Engagement
The project has been done while working at Indospirit Group
Timeline: 2017-2022
Team:
Akhila Shyamala, Pratik Raj and Shubham Minocha
Please note: All work featured on this site is primarily my own.
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